The idea of the Cut Out News Stand came across while engaging with a client on a project to create a newspaper vendor such as those situated in America. The idea behind the concept was to create something simple, repetitive, eye catching, original and clearly shows off the newspaper.

What was most important in the design phase was to incorporate parts of the newspaper in the design, and what I did was to find the line, colour or shape that was repetitive in all there papers , thus been the red line that flows around the whole design.